© 2019 by Jieyu Wu. All rights reserved.

jieyu.wu@outlook.com​  |  415.939.0596

OBJECTIVE

My family always believe that traditional Chinese medicine is effective for most of the illness. I used to believe that too until I saw the research. From that point, I understand that traditional Chinese medicine is not accepted by western society because it lacks clinical experiments. I think this is a cultural heritage and part of it is approved, but many people don’t know that. I want to promote traditional Chinese medicine with more approachable ways so that it is not something mystery anymore.

APPROACH

Since the target is the western market, I want to bring some new feeling.  I think creating a brand is more approachable toward the western market. Traditional Chinese medicine is mostly herbs just like tea. Instead of making the brand very traditional, I made it more modern but classical. Each color is carefully chosen for its unique purpose.

ITEMS

Booklet / Website / Packaging / Poster / Social Strategy

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