© 2019 by Jieyu Wu. All rights reserved.

jieyu.wu@outlook.com​  |  415.939.0596


Preserved flower is becoming a popular industry globally. It never fades out as it representing the long-lasting relationship. The goal for this project is to create a local brand that provides customers luxury preserved flower box and flower delivery service.


Eternal Rose is a brand that gives customers elegant, luxury, flawless, memorable, and classical impressions. I used black, maroon, gold, and silver to give it luxury and warm feel. The tagline is “for all love”.


Visual Identity / Stationary System / Website / Packaging