© 2019 by Jieyu Wu. All rights reserved.

jieyu.wu@outlook.com​  |  415.939.0596


This is a group project. We built product lines for everyday items that would function for as many subgroups of the

visual impairment spectrum as possible. The whole product line is divided into four sub-brands: Nosh for food, Stitch

for clothing, Core+ for medication, and Essence for beauty. I was the head of the Core+ line for this team project.


We made products that would work for the following groups: blind, partially sighted, colorblind, and normally sighted.

We developed four personas, one representing each of the groups, and used them in combination with government and advocacy group guidelines to design our packaging. Each typeface, color, and size was strictly chosen to meet government standards. We also provided a QR code on each package for listening to the information listed on the packaging as audio.


Packing / Branding