© 2019 by Jieyu Wu. All rights reserved.

jieyu.wu@outlook.com​  |  415.939.0596

OBJECTIVE

To solve a problem that people often face. One is the illegal copy of typeface. Legal fonts are expensive and many designers decide to use pirated fonts for commercial purposes, and they are often sued by type foundries. I decided to design a font renting app to resolve this problem, so that it protects both users and type foundries and can help stop font piracy.

APPROACH

Before I got to the design, I interviewed seven people from different fields of study and made two personas out of these interviewees. Then I decided my principles would be represented by four words: economical, efficient, international and sharable.  I created a user journey and built my information architecture based on this. I sketched out the interface, then created the wireframe, visual board, heuristic evaluation, and lastly, the prototype.

ITEMS

UI/UX